Consider your alternatives - show how your idea is better than any other one out there. Look to see if there is a better way to do something. Everyone is out to find the best solution.
Argumentation Essays:
Launch right into your point. Don't waste words and don't state the obvious.
Contract your words as much as possible.
Hit your point home. Tell them time and time again but don't make yourself repetitive.
Make a definite proposal or claim. "Something needs to be done".
Be as simple as you can. State it clearly but simply. Make it clear if you're not addressing the whole problem, but rather just the matter at hand.
But most importantly is lucid brevity. Make it short and easy to comprehend. This can't be stressed enough. Don't beat around the bush, but get right to the matter.
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